Imagery Policy

Product photography

All PawFit product images show the actual PawFit Escape-Proof Dog Harness. Our core product shots are unmodified supplier originals. Every image that depicts the harness contains the real physical product — we do not fabricate or alter any product features, materials, colours, hardware, or labelling.

AI-assisted imagery

Some lifestyle and contextual images on this site may be generated or composited with the assistance of AI image tools (such as Google Gemini). Where AI assistance is used, the real product photo is supplied as a reference to the model so the harness appears exactly as sold. AI is used only to generate scene context (backgrounds, lighting, environment) — never to fabricate or modify the product itself.

AI-generated creatives used in paid advertising are labelled as required by Meta Ads Manager and TikTok Ads Manager policy.

Audit trail

We maintain a compliance archive of all imagery — including source photos, prompts, model versions, and generation dates — in accordance with the UK Digital Markets, Competition and Consumers Act 2024 and ASA CAP Code guidelines. Records are retained for a minimum of 6 years.

Questions

If you have questions about any image on this site, contact us at hello@pawfitshop.com.